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Dive in to Discovery’s Shark Week 2021

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SHARK WEEK, television’s longest-running, and most anticipated summer event returns for its 33rd year with bigger sharks and record-breaking breaches on Sunday, July 11 and continues through Sunday, July 18. With 45 hours of shark programming, the most hours of programming in SHARK WEEK history, SHARK WEEK 2021 will take viewers to new locations to study and record new shark behaviors that have never been seen on camera before. This year, SHARK WEEK has paired with a notable list of marketing partners to give fans the opportunity to celebrate sharks in exceptional and jawsome ways.


SHARK WEEK announces several new and returning partners including – Beneath the Waves, Oceana, Ocean Conservancy, Southwest(R) Airlines, Wilson, Nautica, Casely, MeUndies, American Red Cross, Biossance, Pooch Perks, Great Clips, Ubisoft, The Paley Center for Media and Georgetown Cupcake.

“Our marketing partnerships are an integral part of our annual Shark Week celebration. They extend our reach, allow our superfans to experience the brand in new ways and most important of all, benefit sharks and ocean conservation.” said Senior Vice President of Marketing, Josh Kovolenko.

Once again, Oceana and Discovery are teaming up to help protect sharks, which are threatened by a global shark fin trade that includes fins from as many as 73 million sharks each year. This year, Discovery is partnering with Beneath The Waves, an ocean NGO using cutting-edge science to advance scientific discovery and catalyze ocean policy, with initiatives focusing on the conservation of biodiversity and highly migratory species such as sharks. Discovery will also be working with Ocean Conservancy again this year to help promote safe beach clean-ups across the country t


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