Miley Cyrus Teams Up with NBCUniversal for Overall Deal Across Its Television and Streaming Entertainment Platforms
NBCUniversal Television and Streaming have entered into an overall talent and development agreement with superstar entertainer Miley Cyrus. The agreement includes a first-look deal between NBCU Television and Streaming, Miley Cyrus’ production company, and Tish Cyrus’s production company, Hopetown Entertainment.
This comprehensive partnership will encompass potential projects across scripted and unscripted content throughout NBCU’s Television and Streaming Entertainment portfolio, which includes NBC, Bravo, E!, Oxygen, SYFY, Universal Kids, USA, and Peacock. Within this ecosystem, Cyrus will have the opportunity to leverage her talents as producer, performer, and host across network, cable, streaming, and syndication programming.
The agreement includes a commitment of three specials for Cyrus across the portfolio, the first of which will be “Stand By You” a Pride Concert Special, exclusively for Peacock. The one-hour special, filmed in Nashville, will feature Cyrus singing an array of her hits and putting her creative spin on beloved classics, all in the spirit of PRIDE.
“Miley is the true definition of a multi-hyphenate superstar and her Pride special, ‘Stand By You’ for Peacock is the perfect way to kick off this incredible partnership,” said Susan Rovner, Chairman, Entertainment Content, NBCUniversal Television, and Streaming. “The creative possibilities for Miley across our portfolio are literally endless and we can’t wait to collaborate on amazing projects across genres with her, Tish Cyrus’s Hopetown Entertainment, and Adam Leber for Rebel.”
Said Cyrus: “I have had an incredible long-lasting relationship with NBC for years! Many memorable moments in my career have been shared and supported by NBCU! This feels like a natural progression and I am looking forward to creating content that we love and hope everyone who watches does too! We’re starting this journey together with a Pride special on Peacock to celebrate a month we both want to highlight with this concert event!”