Nickelodeon is celebrating the upcoming series debut of The Patrick Star Show with an activation surrounding one of Patrick Star’s favorite treats, ice cream. From Friday, July 2 through Friday, July 23, two Nickelodeon The Patrick Star Show branded ice cream trucks will hit the streets of Los Angeles and New York City where brand ambassadors will pass out complimentary custom pink popsicles to patrons while supplies last.
All popsicles flavors will be pink including; strawberry, strawberry lemonade, pineapple mango, watermelon, root beer float, Florida orange, frozen hot chocolate, key lime coconut, and coffee roast. The trucks will also feature an augmented reality (AR) experience where fans can aim their mobile device’s camera at QR codes included on the truck wraps. Once engaged, these QR codes trigger animations of Patrick getting prepped and pampered for his new show! In addition to the trucks, posters with the AR experience will be in locations throughout Los Angeles, New York, Chicago, Dallas, and Washington, DC.
The Patrick Star Show is the second spinoff of the number-one animated series SpongeBob SquarePants and follows a younger Patrick Star living at home with his family, where he hosts his own variety show for the neighborhood from his television-turned-bedroom. The original series debuts Friday, July 9, at 7:00 p.m. (ET/PT) on Nickelodeon. In the premiere episode, “Late for Breakfast,” Patrick presents a show about food after missing out on a hearty breakfast. Then in “Bummer Jobs,” Patrick and SpongeBob experience the wonders of the workforce.
Longtime voice of Patrick Star, Bill Fagerbakke lends his voice as the young adult Patrick alongside new cast members: Tom Wilson (SpongeBob SquarePants) as Cecil Star, Patrick’s fun-loving, happy-go-lucky dad who always puts his family first; Cree Summer (Rugrats) as Bunny Star, Patrick’s loving, sea star mom who is a kooky oddball; Jill Talley (SpongeBob SquarePants) as Squidina Star, Patrick’s 8-year-old little sister who drinks her coffee from a sippy cup; and Dana Snyder (The Penguins of Madagascar) as GrandPat, Patrick’s genius grandpa, and the most intelligent member of the Star family. Summer also voices Grandma Tentacles, Squidward’s grandma.