NBC and Fremantle announced SONIC Drive-In as a premier sponsor for “America’s Got Talent” Season 16, bringing fans closer to the real people and authentic moments of summer’s hottest competition show. The season-long collaboration will feature extensive on-air, digital and social integrations, SONIC “AGT” branded judges’ cups and guest giveaways that make fans feel front and center on the iconic stage.
“America’s favorite Drive-In and ‘America’s Got Talent’ are the perfect match,” said Lori Abou Habib, Chief Executive Officer of SONIC Drive-In. “Collaborating with ‘AGT’ to make this season extra special for the contestants, guests and judges by infusing special SONIC surprises has been a joy. We can’t wait for fans to see what we have in store!”
As “AGT” kicks off on Tuesday, June 1 (8-10 p.m. ET), audiences tuning in will experience the excitement of the competition from auditions all the way to the season finale in new ways. Fans can get to know this season’s contestants in a glowing confessional booth, known as the “SONIC Glowasis,” where auditioning contestants share their feelings either before or after hitting the stage. The weekly “SONIC Lounge Space” during the live shows takes audiences backstage to a branded lounge setting where finalists share an exclusive glimpse into their journeys, deepening their personal connection with viewers. For the month of June through early July, SONIC will launch a special promotion where every time a judge hits the show’s famous “Golden Buzzer,” up to 10,000 fans will have the opportunity to receive an order of SONIC’s award-winning golden tots for free when ordering on the SONIC App the day after the episode airs. Celebrating the biggest moments throughout the highly anticipated season, viewers will feel closer to the action, and be able to savor one of SONIC’s most beloved menu items.
“At NBCUniversal, we are always looking for new ways to bring our audiences and our partners closer to the content they love. For a show like ‘America’s Got Talent,’ which brings together multiple generations of families and friends, it was crucial for us to collaborate with a brand that believes in the power of family as much as we do,” said Mark Marshall, President, Advertising and Partnerships, NBCUniversal. “We are thrilled to be partnering with SONIC Drive-In to transform the iconic ‘AGT’ stage and elevate authentic moments throughout the season for fans across the country, providing even more ways for loved ones to connect with their favorite show together.”
“We can’t wait to welcome America’s most beloved drive-in into the America’s Got Talent family,” said Erica Gadecki, Senior Vice President of Partnership Solutions, Fremantle. “There’s not a more classic brand with such a rich heritage in American culture. They truly are the perfect partner to help us continue celebrating the human spirit, spotlighting real moments our contestants bring to the stage, and to showcase the great talent this country has to offer.”
The 16th season of “America’s Got Talent” returns with a new set of aspiring performers looking to compete for the ultimate $1 million prize. Executive producer Simon Cowell returns to the star-studded judging panel with global fashion icon Heidi Klum, fan-favorite comedian Howie Mandel and acclaimed actress and international superstar Sofia Vergara. Terry Crews, the dynamic co-star of NBC’s “Brooklyn Nine-Nine,” also returns as host.
“America’s Got Talent” was created by Simon Cowell and is co-produced by Fremantle and Syco Entertainment. Simon Cowell, Sam Donnelly, Jason Raff and Richard Wallace are the executive producers.